4 December 2013-Reading time : 1min

Why responsive email template?

Do we need to move to a responsive email template to send out our eDM campaigns? That’s a question we get almost everyday here at NewQuest, so we thought it was time to talk about it!


Let’s have a look at the figures first. According to the Email Client Market Share website, 1 out of 4 emails gets opened from iPhones and if you add Android users, you get almost 40% from smartphones. So a responsive email is needed!

Responsive email


– “So what?
A survey conducted by BlueHornet on Email Marketing Consumer Behaviour showed that 70% of consumers immediately delete emails that don’t render well on their smartphone.

Responsive email


Basically, if you consider sending out 10,000 emails at 1 cents/email, not having a mobile version is equal to throwing away $27!

– “What should we do about it?
At NewQuest we help our clients get their message across on all devices to get maximum ROI from their eDM campaigns.

Responsive email


– “What’s next?
The next step is to get your website responsive for once your subscribers click through!

Stay tuned!
The NQ Team

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