Do we need to move to a responsive email template to send out our eDM campaigns? That’s a question we get almost everyday here at NewQuest, so we thought it was time to talk about it!
Let’s have a look at the figures first. According to the Email Client Market Share website, 1 out of 4 emails gets opened from iPhones and if you add Android users, you get almost 40% from smartphones. So a responsive email is needed!
– “So what? ”
A survey conducted by BlueHornet on Email Marketing Consumer Behaviour showed that 70% of consumers immediately delete emails that don’t render well on their smartphone.
Basically, if you consider sending out 10,000 emails at 1 cents/email, not having a mobile version is equal to throwing away $27!
– “What should we do about it?”
At NewQuest we help our clients get their message across on all devices to get maximum ROI from their eDM campaigns.
– “What’s next?”
The next step is to get your website responsive for once your subscribers click through!
The NQ Team